After completing his studies at the Musical Conservatory, Santiago began an artistic exploration that led him from his native Mexico to Melbourne, Australia, where he delved into the world of Fine Arts. Upon graduation, he left for New York City, where he established his photography studio and immersed himself in the realms of fashion photography and filmmaking. His talent quickly garnered attention, attracting collaborations with renowned celebrities and brands, thus shaping his career as a director.

His portraits have a poetic grace in their simplicity. The films he directs are energetic, whilst still retaining a sense of storytelling and visual poetry. He has the ability to actualize projects across various industries and platforms, bridging the gap between fashion, beauty, branded content and entertainment.

After a decade of influential work within the fashion and creative industries in New York, Paris and Los Angeles. Santiago returned to his roots in Mexico City, where he currently resides. Here, he continues to excel as an international freelance director, photographer and artist, operating his own company dedicated to innovative media, cinema, branded content and fine art.